Have you ever wonder how great mass texting can do to your business nowadays? Before, When Mass texting was introduced it was only limited to 160 characters and it was plain “information only” text message. That was before mobile phones have the capability to browse the internet.
Now we can do so much in marketing not just only informing but also including your landing page with a call to action or your website URL. Research shows that 20% of CTR (SMS Click Through Rates) are from bulk messages versus email of 4%. That is why many businesses use this method as their marketing strategy. Don’t forget that this is cost efficient and can reach hundreds of target in just seconds.