The Technology Behind Mass Texting

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Bulk SMS (Mass Text Messaging) is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, enterprises, banks and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.

Bulk messaging is commonly used for alerts, reminders, marketing but also for information and communication between both staff and customers.

Most of the Bulk SMS Service Providers used following Application Programing Interface (API)

-FTP (File Transfer Protocol)

-SMPP (Short Message Peer to Peer)

-HTTP ( Hypertext Transfer Protocol)

-Email

Today, mass texting is part of our everyday life. This is used widely by schools, businesses, and doctors/providers to send alerts, promotions, and build connections. 


Footnote:

Fehmeez, +3 years in Digital Marketing Industry and Business Analysts at kapsystem

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