SMS is most consumer’s primary communication. Mass Texting can reach hundreds of clients in just minutes. This makes texting a quick and easy way to communicate with friends, family and colleagues, including in contexts where a call would be impolite or inappropriate. Texting does not require the caller and recipient to both be free at the same moment; this permits communication even between busy individuals.
Companies and businesses can benefit from using this form of modern marketing by sending either promotional content, reminders, discount coupons or any other informational content via text format directly to individuals via their personal mobile phones, which is beneficial because of the relatively low cost entailed.
Benefits of SMS in businesses
98 percent read rate
100 percent open rate
Texts are typically read within 15 minutes of being received
All potential customers have mobile phones
Amanda Lenhart: Cellphones and American adults
Wikepedia: Direct Marketing
TJ McCue: 13 SMS Text Messaging Services for Marketing in the Mobile Age